Category: F-Commerce

by Adrian :: 30.09.12

F-Commerce = Group Buying

We’ve been at it for over a year. It’s taken far too long but this week we launched our first product. Please welcome Demand Beer into the the fold.

When my co-founders of The First 65 and I sat down in the very early part of 2011, ideas were thrown around in abundance- so much to excite us about the promise of the digital world. One of the shiny topics we debated was “The Big Bang of F-commerce” (F for Facebook, btw)

We concede: there hasn’t been much to celebrate yet. But then most brands have served nothing more than their E-commerce offer framed in Facebook. We don’t think this is F-Commerce.

In fact, we are yet to see anything earth shattering in the F-commerce space and that’s why we decided to do something different.

We think F-commerce is about sharing a buying experience. It should be about clubbing together with a few friends to buy something together. How about a gift?

We created a platform called PlainSocial.com. The proposition of implementing PlainSocial is a real cracker! It’s a marketeers’ dream to have multiple people involved in a single sale: a powerful word of mouth amplification.

Take DemandBeer.com for instance: A case of cider delivered to the recipients door costs £40. Find 20 people and all they have to do is contribute £2 each. Hardly felt by each contributor’s pocket – the recipient feels loved by all their 20 friends and in so doing we manage to reach 20 people in this single transaction. We’re pretty convinced that the whole ordering process is so frictionless that several of the 20 people will return when left scratching their heads for a gift for someone.

Why not give it a try? Until the 18th October 2012, we are running a promotion with the The 3 Beards in London. Just give the Facebook app a test drive (no purchase is necessary) – check out how to enter here. We’d love to hear your feedback so please email us at help@demandbeer.com

I’m going to be bouncing our app idea off the Don’t Pitch Me Bro community in London on Thursday 4th October – If you’re in London join us from 7-11pm at Wayra’s HQ –  tickets are still available (at time of writing) (donate what you can afford)

by Adrian :: 30.12.11

The Open Graph

I think business is going to have to have a Facebook Open Graph strategy next year. Even if we’re ignoring it because it’s too freaky on the privacy side, they’re going to have to at least consider it. – Robert Scoble quoted here

 

 

I still stand by placing our bets on Facebook, its social graph and what you can achieve with group buying (f-commerce). Firstly, Facebook is still growing as a marketplace with over 800 million users. It accounts for a very hefty chunk of web traffic now owning 95% of social media networking time. The advent of the timeline has been endorsed by many including one of my favourite sages, JP Rangaswami in this very reasoned post.

I’m also pretty pleased with our decision to build our  Facebook/opengraph solutons on the force.com and Heroku platforms allowing us to build scalable, cost effective solutions for our clients and The First 65 products. You’ll see us release something rather smart next year for a very well respected Suffolk brand as well as use this technology to power a few of our own products like 65 Winks.

If you haven’t considered Facebook in your 2012 strategy, you either need a very good reason or simply put (and I am sorry to say it):  you’re foolish!

by Adrian :: 3.04.11

The Big Bang of F-Commerce

Notice the website address?

It’s a matter of time—within the next five or so years—before more business will be done on Facebook than Amazon Sumeet Jain, Principal, CMEA Capital

Take a look at the snap I took in the London underground. You’d expect it to be Gillette.co.uk – but no, it’s facebook.com/GilletteUK.

At the time of writing let’s set the scene: if Facebook were a country it would be the third largest on earth!

Facebook is becoming the world’s largest marketplace. Take a look at Digital Tomorrow Today’s piece on 10 Facebook Facts, UK brands cannot ignore.

Facebook now accounts for 1 in 6 page views in the UK, that’s twice the number of page views received by Google.

As Facebook camps at the offices of the Financial Services Authority (FSA) waiting for their banking license, we’ll soon see the ability to cash-out of Facebook credits. As soon as we can do this please hold onto your hats: we’re about to experience the “Big Bang of F-Commerce“. Facebook credits could become the official currency of the online economy.

Each step closer to Facebook’s FSA license is another nail in Paypal’s coffin. In an imminent massacre, Facebook has enough users to obliterate Paypal and other Merchants creating a new economy – the Facebook economy. It’s not just about Facebook scooping up the existing economy it’s more about the new economy it creates. Facebook will empower small business. It has never been viable for low value items to be sold online because the online transaction costs are too high and that’s ignoring the investment required to create an engaging e-commerce site and then there’s the challenge of driving traffic to the site: never an easy proposition.

So here comes Facebook bringing the transaction costs down to basis points. Without investment, Facebook will allow us to create an online store at the touch of a button in the world’s largest marketplace and drive viewers to our site through the good old fashioned power of “Word of Mouth”.

And it’s not just about transacting online – a future Facebook payment system would most likely allow for purchases both online and at the point of sale. Using Facebook Credits, an individual could one day walk into a retailer and use their NFC-enabled mobile phone to purchase goods. Facebook could combine payments, loyalty, discounts and viral marketing all delivered via a mobile phone.

For further reading why not pay eConsultancy a visit?

In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook Mike Fauscette, Analyst, IDC Consulting

Anyone who still believes in 2010 that Facebook isn’t going directly drive a massive commerce opportunity for merchants and retailers alike on that platform will find themselves this time next year in 2011 wishing for their own Christmas miracleKaren Webster, President, pymnts.com.

 

There are many things you could be doing to ready your business for this opportunity. Please get in touch to chat through a few ideas.